Spread Firefox Campaigns

Spread Firefox Campaigns

The adoption of Firefox has increased due aggressive marketing campaigns since 2004. eg: Blake Ross and Asa Dotzler organized "marketing week" for promoting Firefox.

On September 14, 2004, a PR portal named "Spread Firefox" (SpreadFirefox.com) (SFX) was launched. This portal brought innovative idea of "Get Firefox" button program, which are run accross thousands of affiliate sites and the users/affiliates are given "referrer points" as an incentive. This site also lists the top 250 referrers.

THe SFX events are also held from time to time by site marketing team to boost the firefox popularity.